Let’s be real for a second. You just made an investment.
Buying authentic raw hair isn't like grabbing a pack of bundles from the beauty supply store. It’s closer to buying a designer bag or a silk blouse. If you treat it like fast fashion, it’s going to look like fast fashion.
The beauty of raw hair is that it is alive. It reacts to weather, it needs moisture, and it has a lifespan of 2 to 3 years—but only if you follow The Code.
At RAW HAIR CODE, we see so many women ruin top-tier hair with bottom-tier habits. Don't be that girl. Here are the 5 non-negotiable rituals to keep your bundles bouncing for years.
1. The Co-Wash is King.
Shampoo is not your friend—at least, not every day. Raw hair no longer gets oils from a scalp, so shampooing too often strips it dry.
The Fix: 90% of the time, you should be "Co-Washing" (washing with conditioner only). This cleanses the hair of sweat and dust without stripping the moisture. Save the shampoo for when you actually have heavy product buildup.
2. Respect the Heat.
Just because it’s raw hair doesn’t mean it’s invincible. Yes, our hair can take heat up to 450 degrees. No, you shouldn't do that every day.
The Fix: Treat it like your own hair. Always use a heat protectant. Try to keep your tools under 400 degrees. And whenever possible, use heatless styling methods (like flexi-rods) to maintain that body without the burn.
3. The "Pineapple" Rule.
If you sleep on cotton pillowcases without wrapping your hair, you are asking for tangles. Cotton absorbs moisture and creates friction.
The Fix: Every single night, put your hair up or wrap it. And if you aren't sleeping on a silk or satin pillowcase, you are playing a dangerous game. It’s the cheapest insurance policy you can buy for your hair.
4. Put Your Hair on a Diet.
Raw hair has natural body, movement, and sheen. It doesn't need help.
The Fix: Stop weighing it down with heavy oils, greases, and excessive leave-ins. Product buildup is the #1 cause of stiff, dull hair. If your hair isn't moving, it’s probably because it’s drowning in product. Keep it light.
5. The Reset.
At least once a month, your hair needs a spa day.
The Fix: This is where FORMULA 01 shines. A 20-minute deep condition restores the elasticity and protein bonds in the hair. It brings the "snap" back to your curls and the swing back to your straight hair.
Quality hair deserves quality care.
You’ve invested in the best foundation. Now, maintain the standard.
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