The Code

Raw hair education. Styling secrets. Science-backed care.
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The Care Code: 5 Rituals to Make Your Raw Hair Last for Years
True luxury lasts. From the co-wash ritual to the nightly preservation routine, here are the 5 habits that will keep your investment flawless for years to come. Read more...
The "Underneath" Rule: How to Actually Grow Your Hair While Wearing Extensions
Putting your hair away isn't the same as protecting it. Discover the "Underneath Rule" and learn how to turn your next sew-in into a true growth journey. Read more...
Decoding Origins: The Real Difference Between Indian, Cambodian, and Burmese Hair
Stop guessing. From the versatile Indian wave to the robust Cambodian body and the rare Burmese curl, we decode the personalities of our three origins to help you find your perfect match. Read more...